Gold Boom Meets Holiday Bling

Oh, it's fantastic. So average ticket is up 15%. Unprecedented, really.50% rise in the last year, doubled over the last two years, just in the underlying commodities, just in the underlying commodity. And silver and platinum, by the way, have gone up 70% in the last year or so. Pretty phenomenal run.Why is the average ticket then of the items you sell only up 15% when the price of gold is up 50 and silver and platinum are up 60 and 70%. Yeah. So the bulk of the asset value is really in the gemstones and dia ...