Fast Casual Chains Should Pivot to Smaller, Cheaper Meals in 2026
Market Trends & Challenges - "Slop bowls" (healthy salads and grain bowls) from places like Cava, Sweetgreen, and Chipotle can cost $15 or more, leading to decreased customer purchases [1] - Sweetgreen's same-store sales fell 9.5% compared to last year [2] - Chipotle's sales are predicted to be in the red for the year [2] - The industry acknowledges consumers still desire healthy lunch options [3] Potential Solutions & Strategies - Offering smaller salads at a discount is one way to drive down costs [3] - Sweetgreen is evaluating its prices and providing lower-priced seasonal options and $13 bowls [4] - Discounts and promotions could potentially revive sales, similar to McDonald's and Burger King [4]