OpenAI wants brands to allow mascots to appear in AI videos: WSJ

AI Technology & Intellectual Property - OpenAI's Sora can generate videos from text, attracting attention from brands worldwide [1] - OpenAI seeks to collaborate with companies to utilize their intellectual property for platform development, engaging in direct talks with major brands for commercial applications [2] - Companies are balancing the threats and opportunities presented by AI, focusing on both protecting intellectual property rights and engaging with the technology [4][5] - TKO Group Holdings is engaging with OpenAI and other platforms, issuing legal letters to address intellectual property infringement while exploring opportunities for brand engagement [6] - TKO and Disney are proactively seeking to integrate their brands into AI platforms, aiming to improve the platforms' functionality and user experience [7][13] Business Strategy & Revenue Models - Companies are considering licensing their characters to AI platforms, potentially integrating the content back into their own platforms [6] - The market may move towards a "cameo approach," where individuals can grant rights to use their name, image, and likeness for a fee [6] - Companies are wary of giving away content for free, learning from past experiences with social media platforms and seeking to establish gates for value extraction [9][10][11] - Companies recognize the economic potential of AI platforms and aim to partake in the revenue generated [12]