Cree, crea, cría | Mavi Villatoro | TEDxVia Augusta Women

Core Philosophy & Values - The company's core philosophy revolves around "criar y crear" (nurturing and creating), emphasizing the interconnectedness of personal well-being and professional success [7] - The company prioritizes creating a supportive environment where being a mother is valued, not seen as a burden [1][2] - The company aims to cultivate a new corporate culture and social contract that places life and care at the center [3] - The company values community, collaboration, and honoring the process of creation [16] Business Practices & Innovation - The company has innovated by building a community-driven business model, emphasizing that it is "many," not just a family business [4] - The company implements flexible work arrangements, including flexible hours (20, 30, 10 hours per week or as needed) and the ability to work remotely [10] - The company starts meetings with a check-in to connect and discuss feelings, fostering a supportive team environment [9] Social Impact & Advocacy - The company's mission is to transform the city into a more welcoming place for children and families [13] - The company believes that internal transformation is necessary to create a positive external impact [14] - The company advocates for a shift in societal values to prioritize human values over productivity and to support working mothers [1] - The company highlights the alarming statistics of postpartum depression (14%) and anxiety (8%) among Spanish mothers, emphasizing the need for support [1]