Why Americans are obsessed with denim

When one of the biggest stars in music names one of her songs after your company, you know it's going to be a game changer. [singing] [music] >> I got chills because you know in that moment you're just reminded um what what an incredible company and brand we are that Beyonce would name a song after us. It far exceeded our expectations.6 months later, Levis's announced a global marketing campaign with Beyonce, and the rest will go down in retail history. The TV ads broke records, billions of impressions, and ...