Business Model & Investment Strategy - The company operates like a real estate fund, acquiring brand new luxury handbags such as Birkins and Kellys to build a portfolio [1] - The company employs a portfolio construction methodology, focusing on fast-flipping "breadandbut" bags [1] - The company trades handbags, sourcing them from the resale market rather than directly from Hermes [3][4] Sales Channels - The company sells handbags on digital marketplaces like Sbee's first dibs, my Gemma, and through Christies auctions [1] - The company also sells handbags through real-life experiences, capitalizing on the demand for Hermes and handbag education [2] Market Trends & Consumer Behavior - There is significant pent-up supply in the resale market for a wide range of handbags, from brand new to "beater bags" [4] - Generational preferences vary, with Gen Z showing interest in "beater bags" [4] - A bag sells every 48 hours [4]
The hedge fund built on Hermès bags #shorts #hermes #birkin #kelly #luxury #hedgefund
Bloomberg Television·2025-12-18 19:08