CNBC’s Official College Sports Valuations 2025: Top 75 athletic programs
CNBC Television·2025-12-19 12:38
College sports valuations are surging, driven by bigger media deals, expanded playoffs, conference realignment. Among the factors changing the college landscape and driving record valuation, you've got name, image, and likeness rights known as NIL and a pro sports business model all taking shape. The top 75 athletic programs are now worth a total of 51.2% billion.That's up 24% from 2024, according to CNBC's official college valuations list, which is out today. This year's most valuable athletic program is t ...