Food & Wine's Ray Isle on tariff impact on the wine industry, top wines this holiday season
CNBC Television·2025-12-19 12:31

Wine Industry Trends - Tariffs on imported wine are increasing costs for importers, potentially leading to higher prices for consumers [1] - Sales of alcohol are down across the entire category, influenced by factors like changing consumer preferences (e g, cannabis consumption, GLP-1 medications), cost considerations, and a general trend towards reduced alcohol consumption [1] - A Gallup poll indicates that only 54% of Americans now drink alcohol, the lowest percentage in approximately 80 years [1] - The non-alcoholic beer category is experiencing faster growth than wine [1] - The non-alcoholic wine category is rapidly expanding, with numerous new products being introduced [1] Wine Market Dynamics - Champagne from Champagne, France, typically costs over $50, while alternatives like sparkling wine from the Lir Valley in France are available for around $20 [1] - Real estate prices in Napa and Sonoma remain high, contributing to the expense of wines from those regions [2] - In Sonoma County, 30% of the grapes went unpicked this year, indicating potential financial pressure on winemakers [2] Wine Quality and Affordability - Affordable wine options, such as a $24 red blend, can offer good quality and value [2] - High-priced wines, like an Italian wine costing $189 a bottle, may not always be noticeably superior in taste to more affordable options [2]

Food & Wine's Ray Isle on tariff impact on the wine industry, top wines this holiday season - Reportify