Astroturfing on the Social Stage | EMILY ZERAN | TEDxHartford

Many people may hear the word astrourfing and assume I'm talking about the stiff, unforgiving sports field that absolutely roasts you the second it gets above 80°. You know the one where the rubber pellets or dirt gets in your socks and is just really annoying or the stiff underlay the cement or rock wrecks your joints and you feel incredibly sore afterward. Oxford reference actually defines astrourfing as promoting a product, service, or idea by seeking to create the false impression that it enjoys widespr ...