The Psychology of Why You Buy Things You Don’t Need | PETE SENA | TEDxHartford

Every single one of you in this room is a liar. Especially me. The biggest lie we tell, it happens every time you buy something you don't need.You tell yourself you're buying a thing, you're not. You're buying someone you want to be. The truth is, I've stolen from you, not your money, something even worse. I've stolen how you feel about yourself.For 20 years, I've been a professional manipulator. I've made millions of dollars making you feel like you're not good enough so I could sell you the cure. Today, I ...