Industry Trend - Digital media has surpassed television, signaling a shift in media consumption [1] - The definition of celebrity is evolving, with platforms like TikTok playing a significant role in creating new stars [1][5] - The creator economy is valued at hundreds of billions of dollars, demonstrating its economic power [4] - Hollywood is gradually acknowledging the influence of digital media, as evidenced by the Oscars streaming exclusively on YouTube starting in 2029 [4][5] Platform Dynamics - TikTok is establishing itself as a platform for a new generation of icons [3][4] - TikTok's owner, ByteDance, signed a binding deal to create a US joint venture, further solidifying the platform's influence [6] Recognition & Acceptance - Online influencers have historically struggled for mainstream recognition, but TikTok aims to change this [3] - Traditional celebrities are showing support for the digital creator community, indicating a cultural shift [5]
Creators get their moment at first U.S. TikTok Awards
NBC News·2025-12-19 23:44