Build-A-Bear Workshop(US:BBW) CNBC·2025-12-21 16:01Company Turnaround & Financial Performance - Build-A-Bear experienced a significant turnaround after 2013, with the share price increasing by over 1,150% since December 2020 [2] - In 2025, the company reported its most profitable nine months in history, although revenue missed Wall Street expectations [7][8] - Build-A-Bear anticipates full-year revenue to surpass $500 million (half a billion) for the first time [8] - Approximately 40% of Build-A-Bear's business now comes from adults, doubling since 2013 [9] - Build-A-Bear's franchising business boasts operating margins between 20% and 30% [14] Strategic Adaptations & Growth Initiatives - Build-A-Bear revamped its stores, closed underperforming locations, and expanded into tourist hubs, theme parks, and department stores [8] - The company invested in e-commerce around 2015, developing a mobile-first website with virtual workshops and a loyalty program [10][11] - Build-A-Bear shifted order fulfillment to its stores, reducing order times from weeks to days [11] - The company expanded internationally, with 651 workshops in 33 countries as of 2025 [13] Challenges & Risk Factors - Tariffs, primarily due to importing over 90% of products from China and Vietnam, have negatively impacted Build-A-Bear's gross profits [3][15] - A third quarter 2025 gross profits took a $4 million hit, and its stock fell more than 15% following the news [3] - Build-A-Bear has selectively increased prices to offset tariff costs while introducing lower-priced items like the Mini Beans collection [16]