Tourism: Turning Natural Beauty into National Strength | Sardar Yasir Ilyas | TEDxRiphah Intl U

In this compelling talk, Sardar Yasir Ilyas invites us to rethink Pakistan’s future through the powerful lens of tourism. Drawing from real-world experience and a deep connection to Pakistan’s landscapes, he explores how the country’s breathtaking natural beauty—mountains, valleys, culture, and heritage—can be transformed into a sustainable national strength. Sardar Yasir Ilyas Khan is a prominent Pakistani businessman, serving as the Group CEO of The Centaurus, a major real estate developer, and the Nation ...