Holiday sales to surpass $1 trillion for the first time in 2025: NRF

Holiday Sales Performance - The National Retail Federation (NRF) anticipates a record holiday shopping season, with spending projected to exceed $1 trillion for the first time [1][3] - NRF confirms that Super Saturday turnout reached nearly 160 million shoppers, surpassing the 2022 record [2] - Thanksgiving weekend saw a record 203 million shoppers [4] - Sales growth is forecasted to be between 37% and 42% compared to the previous year [3] Consumer Behavior - Consumers are shopping across channels, including online, mobile devices, and brick-and-mortar stores [7][8] - Value-seeking consumers are actively searching for special deals and value [8][9] - Consumers still had more than half of their shopping remaining in early December [5] Economic Uncertainty - Uncertainty is a defining characteristic, impacting retailers' ability to forecast demand and operate efficiently [10][12][13] - Retailers have demonstrated creativity in providing affordable solutions for consumers amidst tariff impacts [10] - The industry desires more certainty, a roadmap, guidance, and predictability for 2026 [11][13]