Every time Google talks about AI search, it ends with buying something. #Vergecast
The Verge·2026-01-16 18:48

Every time Google talks about search or AI mode or any of this, the examples always end in a transaction, which just feels gross. Like it's like, can you just be cool for once in your life. So, of course, they want to shift to AI mode because then they are in total control of that results page.>> Every word on that results page is generated by Google directly and they can monetize it in all kinds of ways that are way more exciting than just you bought an Adword and here's the first result that's spawned. li ...