Why NBCUniversal Is All In On Sports

I'm not sure there's ever been a month in media and sports quite like what we're going to see in February in terms of the amount of content on one individual network. It all starts February 6th. That's when the Winter Olympics Opening Ceremonies kicks off on NBC Sports.Just two days after the opening ceremonies is the Super Bowl, the most watched event on all TV every single year. And that's also on NBC sports. A week later, NBC has the NBA All-Star Game.Again, another giant marquee event typically that a s ...