X @Michael Saylor
Michael Saylor·2026-01-17 18:59
RT Steak 'n Shake (@SteaknShake)Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.All Bitcoin sales go into our Strategic Bitcoin Reserve.Today we increased our Bitcoin exposure by $10,000,000 in notional value.We have created a self-sustaining system — growing same-store sales that grow the SBR. Improving food quality expands Steak n Shake's reach and leverages Bitcoin into ...