Driving change through visual identity | Blanca Mélendez del Castillo | TEDxNuremberg

Why do 81% of people struggle to achieve their goals? In her TEDx talk, Blanca Melendez del Castillo reveals it's not about lacking ambition or discipline. As a Personal Brand Strategist, she uncovered a surprising pattern in how we pursue big dreams—and why visualizing your goals might not be enough to make them a reality. Drawing from her own transformation and years of working with clients chasing ambitious goals, Blanca shares a counterintuitive approach that challenges conventional wisdom. Her bold cla ...