How Build-A-Bear Went From Near Bankruptcy to a $500M Business | WSJ The Economics Of

The first thing you do when you come to a Build-a-Bear is you have to pick out which furry friend that you want. What are you going to pick today. >> Say we might do our bunny.So, a bunny. >> I think so. >> Oh, here's Oh, this one's better.I agree. This one's so much better. >> Nearly three decades after Build-A-Bear Workshop first opened, the company is banking more revenue than ever.money till it's nearly noon. >> It's growing at an unlikely time as toy makers are facing big hits from tariffs. >> Oh, he k ...