How NBC Sports' Rick Cordella Plans To Turn Its Multibillion Dollar February Into Profits
CNBC Television·2026-01-30 15:00
Rick, thank you for joining us. This is a legendary February or it will be that's the name that NBC is using for. Really correct me if I'm wrong, an unprecedented stretch of marquee sports for the network.Yeah, we think so. It starts off with Sunday night basketball launching on February 1, Lakers and Nicks at Madison Square Garden. We go right into the closing opening ceremony the following Friday, the Super Bowl happens at Sunday and then the NBA All Star Weekend happens the following week, and again, the ...