Why Hyundai’s Is Betting $26B Going All-In on the U.S. | WSJ
The Wall Street Journal·2026-01-31 15:01
America is the most important market for Hyundai. And then I remember some of the first conversations with executive chair saying that hey if we really want to continue to grow and then we want to cement our position in this market we need to have a bigger presence. We want to ensure that at least 80% of what we sell in the US is produced in the US.This is the best recipe to be successful and to not be dependent on policies. >> Under Joseé Munoz, Hyundai is betting around $26 billion on the US, scaling up p ...