How to choose profit for people and planet | Verena Kaiser

[music] [applause] [applause] Hi, my name is Vina. As a professor for responsible innovation, I ask my students every semester why they are here studying business. Some say they simply had no clue what else to do.Sounds familiar. Others say they want to make an awful lot of money later. And then there are those who claim they want to make a change for society or the environment and that they're not sure whether they are right here at a business school or whether they should go to the social science departme ...