A new strategy to attract women to STEM | Elke Wolf

Look at this. We managed to increase our market share from 31 to 35% within 20 years. This was really hard work and I think we did a great job.If this was a report of one of your leading managers in the annual report, I guess you would think something like really four percentage points in 20 years, that's almost nothing. That's 0.2% percentage points per year. And you might answer, this performance is lousy.You should definitely work on your strategy. The numbers I was actually talking about refer to the pr ...