Boardroom CEO Rich Kleiman on the business of NFL's Super Bowl weekend

your cells running so life stays >> IT'S ALMOST A SUPER BOWL WEEKEND AND JOINS US RIGHT NOW TO TALK ABOUT THE BUSINESS, BOTH ON AND OFF THE FIELD IN THE WORLD OF SPORTS IS RICH KLEIMAN, WHO'S THE BOARDROOM CO-FOUNDER AND CEO, MIGHT HAVE BEEN UP LATE WATCHING THE KNICKS. I DON'T KNOW, I DON'T KNOW. >> I WAS UP LATE.YES, YES. >> ARE YOU ARE YOU EAST COAST OR WEST. >> COAST, MR.KLEIMAN. >> I'M. I'M WEST COAST.I'M IN SAN FRANCISCO ALREADY BRIGHT AND EARLY. >> IT WASN'T THAT LATE. >> FOR YOU OR.>> ACTUALLY. >> Y ...