Inside the heated rivalry that helped ignite Vita Coco's success

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Turning an unknown product into a household name is rare, and this founder made it happen… This week on The Big Idea with Elizabeth Gore, Vita Coco (COCO) Co-Founder and Executive Chairman Mike Kirban joins the show to answer the question: How do you break into a market that’s never heard of your product? Kirban shares stories of launching Vita Coco and tapping into a new market b ...