The Super Bowl ad game: Top ads to look forward to this weekend
CNBC Television·2026-02-06 15:20
The Super Bowl. We know this is more than a game. For many viewers, it's about the commercials that are costing up to $10 million for 30 seconds.Uh this year, there will be a faceoff between two AI names, OpenAI and Anthropic. Joining us now, Marcus Collins, marketing professor at the University of Michigan's Ross School of Business and author of For the Culture. We've come a long way, Marcus. Come a long way.Used to be Coke and Pepsi, didn't it. Used to be Coke and Pepsi. Uh, now now it's Isn't that incred ...