How Did the Super Bowl Get So Big? | Sports City

Bags are packed. I'm ready to go to San Francisco. Super Bowl week is always crazy, but I'm ready.Let's go. I'm Randall Williams, a sports business reporter at Bloomberg News, and I'm taking you inside the world's biggest, flashiest, and most expensive sporting events to answer one question. How did sports become this big of a business.Today, we're headed to the single most watched event in American sports. Welcome to the Super Bowl. Now, using the word big to describe the Super Bowl is an understatement.La ...