Evolve or Be Erased: Are You Ready for Tomorrow? | Michael Davis

I'm in the radio business right now and it is a major turn is taking place right now. Radio's taking a dive down. The reason it's taking a dock down is because of advertising. the opportunity to be able to reach all of you. A business, a organization, a company, a candidate wants to reach you and wants to maximize the ability to touch base with you so you can buy their product, you can get the vote, whatever it may be, right? And so they want to be able to find you wherever you're at. And so what radio was ...