Why Bad Bunny is a strategic business move for the NFL
CNBC Television·2026-02-06 21:45
Bad Bunny headlining the Super Bowl halftime show this weekend isn't just a cultural moment. It's a strategic business move. I'm Brennon Gomez at CNBC.And if you're tuning in this weekend for Bad Bunny at the halftime show, you'll also be watching some of the most expensive advertising on television with 30 secondond spots going for roughly $10 million. So, booking one of the world's most streamed artists with massive appeal among younger and Latino audiences isn't just about entertainment. It's about expan ...