Kevin Hart on how he built his successful tequila brand, Gran Coramino

There will be a fair amount of alcohol consumption at various Super Bowl parties. The question is how much compared to years past as consumers lean into healthier lifestyles. US spirit sales fell 2.2% to 36.4% billion in 2025 according to new data out of the distilled spirits council of the US.Since I'm a optimistic guy by nature, I want to zoom in on one alcohol brand seemingly bucking this sobering industry trend. That's Grant Carmino, a tequila brand co-founded by comedian, entertainer, and entrepreneur ...