Shopify president on 'how the world will shop with AI'
We co-developed the universal commerce protocol with Google. This is an open standard for any AI agent to connect with any brand. It's the it's the protocol that covers the full commerce journey.We also built a Gentic storefront so our merchants can instantly turn on AI shopping. And what it does do is it syndicates billions of products through our entire catalog to every major AI platform. Google AI mode, Gemini, ChatGBT, Microsoft Copilot, and some of our brands like Monos and Gym Shark, Skims Neverland, ...