Fashion's embrace of AI sparks backlash among models, customers
NBC News·2026-02-14 00:53

As New York Fashion Week kicks off this season, it's not just about the catwalks and the clothes. All eyes are on AI and one of the fastest growing ready toear fashion brands, Lejants, is here for it. >> It's innovative. It's very on track to our brand growth.And it's the way of the future. >> That's Leans's fashion director, Tara Rudan. She not only helps shape the brand style, but also its strategy, forecasting what comes next.And for them, it's generative AI. >> It's essential. It's databased.And we're c ...