Why Chinese New Year is so important for luxury brands

China's biggest holiday, the Lunar New Year, is here, and big holidays mean a lot of spending. In 2023, the latest data available, Chinese consumers spent more than $140 billion on travel, retail gifts and more. And luxury brands desperate for growth this year want a piece of that pie.Every year in the Chinese calendar is represented by one of 12 zodiac animals. 2026 is the year of the horse. The 15-day celebration will act as a test of Chinese consumers' willingness to spend.After years of economic slowdow ...