How the Super Bowl Came Back to San Francisco
Bloomberg Television·2026-02-18 16:49
They say that this view is responsible for land at sea level 16. But who's in it. Me.It's been 10 minutes up here. I'm Miranda Williams, a sports business reporter at Bloomberg News. And I'm taking you inside the world's biggest, flashiest and most expensive sporting events to answer one question.How did sports become this big of a business. I'm in San Francisco for Super Bowl 60, and this whole city came as a surprise to some. Silicon Valley's hosted the big game just twice before, once in 1985 at Stanford ...