Wayfair CFO on growing brick-and-mortar business

the first store which is in Chicago if you look at the entire state of Illinois um versus the rest of the c the country since the store opened it's had a 10% keer higher than the rest of the country and that gives you a sense of you know the momentum that you can get from the store it's obviously very crude metric but it's an easy way to sort of explain it so we really look at the combination of the store P&L and then the other benefits that come along with having the store so we have one store open we're p ...