Kids Want Cheap Stuff — Lots Of It. Five Below Delivers

What do slime, beauty dupes, and a candy aisle have in common. They're powering a $4 billion retail machine. This is Five Below, a company that has emerged as one of retail's comeback stories this winter thanks to a turnaround in targeting teens.It's not exactly a dollar store, not exactly a toy store either. It's a fluorescent maze of $5 impulse buys, Stanley style tumblers, bluey bracelets, pickle ball sets, mystery boxes, shelves of slime. Almost nothing here is a need, and that's [music] kind of the poi ...