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Forbes·2026-02-23 00:00
The doll that changed it all.Ruth Handler not only created Barbie, but cofounded Mattel which transformed the toy industry with direct-to-child marketing. The company has expanded to Hot Wheels, Polly Pocket, Fisher-Price, American Girl and games like Uno.Ruth Handler's accomplishments in the toy industry placed her on the #Forbes250 list honoring historic innovators.Get the full list: https://t.co/YMzxi4ftVmPhoto: Matt Campbell/AFP via Getty Images ...