Why Toymakers Like Hasbro And Mattel Need Hollywood

Superheroes. Space cowboys and little yellow minions are returning to the big screen, and toymakers like Hasbro and Mattel are banking it will help them boost sales and capture a fresh wave of fans. Titles like Toy Story 5, The Mandalorian and Grogu and Masters of the Universe are 'toyetic,' which just means that their stories and characters lend themselves to being played out with toys.So think those retractable lightsabers or poseable superhero action figures. And toys aren't just a hit with kids, kidadul ...