Why Culture Wins More Deals Than Strategy | Yukta Kandhari

The first million deal I ever lost wasn't because of the price. I had sent proposal to a German partner. The kind of brand whose logo I'd grown up seeing on billboards.They replied with a single word. Yes, we celebrated my way. water in a champagne glass.3 weeks later, silence. Nothing. I felt embarrassed and lost.What just happened. Later, a colleague finally explained in German business email. Yes, can sometimes mean noted, not agreement.I hadn't misread English. I had misread the human. Oh my god, that o ...