Why Wellness Clubs Like Bathhouse And Othership Are Becoming America’s 'Third Place'

The wellness industry is booming, and it's expected to reach a $10 trillion valuation over the next few years. Luxury gym memberships are all the rage right now. High-end fitness chain Equinox currently boasts a waiting list of more than 1000 people for its ultra premium $40,000 a year membership.But the success of Equinox and its peers, like Lifetime Fitness, are rooted in a growing desire for what's called a third place. Think about the places you spend time at outside of your home and your job. For examp ...