Why Wall Street has written off Olaplex

Hair care brand Olaplex has lost nearly 95% of its value since its IPO in 2021. Now it's trying to turn around its business, but analysts are split on whether the company is at an inflection point. In its earnings report last week.Olaplex reported a small increase in net sales for the quarter, but was pretty much flat for the year. Here's how the billion dollar company got here. Founded in 2014, it revolutionized the industry with new technology that focused on the hair's molecular level.In 2020, Olaplex wa ...