Why Fabletics Is Getting Into Jeans

Athleisure brand Fabletics is expanding into denim. It signals a bigger shift in consumer tastes as shoppers move away from yoga pants and back to jeans. With 30% of its over 3 million subscribers expressing interest in denim, Fabletics is betting premium jeans at accessible prices can lure new customers. Produced and Edited by: Darren Geeter Reporting by: Gabrielle Fonrouge Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe t ...