Why We Listen to Influencers Over Experts — and What to Do About It | Michelle Mazur | TEDxFactoria

Dr. . Michelle Maer. That's what my email signature says.And that is what a decade of work, research, and more captain field nights than I'd care to admit say. But when I introduced myself like that to a wellrespected business leader, he flinched. I wouldn't say that if I were you.You're going to intimidate people. Nobody wants to do a business with a know-it-all. I laughed.I thought he was kidding. I mean, come on. Who would be intimidated by a woman who spent her 20s chasing down citations at the library ...