How Texas Roadhouse Can Afford to Sell Steak at $19
The Wall Street Journal·2026-03-14 15:10
TEXAS. >> People don't uh associate a steakhouse with good value. Usually you go to a steakhouse, you're dropping like 60 bucks on a steak, right.But here at this restaurant, you can get an 8 oz hand cut steak plus two sides and bread and the peanuts. I think it was for $19. How can you afford to sell at that price.>> If it's in that sirloin category, you have four options. You can get a 6 oz sirloin, an 8 oz sirloin, an 11 oz sirloin, or a 16 ounce. So, you can pick what price range you want to be at based ...