Ad industry grows frustrated with ChatGPT's advertising rollout
CNBC Television·2026-03-19 18:31
OpenAI wraps up its pilot project of running ads at the end of the month. Julia Borston has more on the ad industry's reaction so far. Julia, >> well, Kelly, some ad industry insiders tell us they are frustrated with the slow pace of the roll out of OpenAI's ads.According to Sensor Tower estimates, chat GBT ads have rolled out to about 5% of daily mobile app users, up from just 1% at the start of the month. But sources tell us OpenAI required an unusually high financial commitment for a test, as much as $25 ...