Why perfect brands fail? | Umang Maheshwari

Perfect brands fail. That is my entire talk, right. Summed up in six seconds.Why. Because all of us have got an attention span of less than that of a goldfish. Why perfect brands will fail.Because perfect brands are going to make use of AI and AI is not a good recipe to create good brands. AI is a perfect recipe to create good products but good products do not create good brands. Think of it.Everybody has access to AI. It has democratized everything from product formulation to packaging to brand book creati ...