Squawk Pod: Aaru, Iran, & an AI horror story - 03/20/26 | Audio Only

Bring in show music, please. >> This is SquawkPod and I'm CNBC producer Cameron Costa. On today's episode, the young entrepreneurs using AI to shake up traditional market research.Aru co-founders Ned Co. >> It starts with this idea of convincing people that magic is real, right. It's an incredibly challenging problem to go to someone and say, "Hey, we're going to be more accurate than predicting human behavior than you are even when you talk to your customers directly." >> And Cameron think >> if you can pr ...