How Lego is beating the toy industry

It all starts with a plastic brick. The foundation of everything that LEGO has been built on begins with a small modular piece snapping into place with another. The Danish company has captured the imaginations of kids and kids at heart with its colorful bricks for decades.For some, the appeal comes from the freedom to create whatever they want with the interlocking pieces. For others, it's the pre-fabricated models with assembly instructions that turn bricks into cars, animals, bouquets, or works of art. Le ...