Go face the cooler: "What you heard is not what I said." | Deji Akingbade | TEDxColeParkStudio

I want to start with this. When I was brand new to my career as a retail manager, one night I asked one of my associates named John to go face the cooler. If you've ever worked in retail, you know what facing the cooler means. I needed John to go turn the labels of the drinks forward so they were visually appealing to customers and shoppable. About an hour later, I decide, let me go check in on John just to see how the work is going. When I get to the cooler, I see John. And he's literally standing in front ...