Youth Sports Has One Winner: Dick's Sporting Goods
The Wall Street Journal·2026-04-08 19:54
Catchy BT, Claude, and Dick Sporting Goods. Not long ago, these were the most downloaded apps in the app store. And to understand why, you have to look at the $40 billion game of youth sports.Today, teens on travel baseball teams roll into tournaments wearing thousands of dollars in apparel and equipment. In fact, the average family's annual spending on baseball increased nearly 70% between 2019 and 2024. And when it comes to youth sports, there's no bigger winner than Dick Sporting Goods.Over the last deca ...